To many buyers, a house that has been on the market a long time must have hidden problems. This assumption could lead to unnecessary and endless price reductions. Luckily, even in a quiet market, there are ways to prevent a long and frustrating sales process.
1. An agent must make it easy for buyers to buy
RE/MAX Lighthouse Realty are always looking at ways to provide exceptional marketing to sellers and unrivalled service to buyers. We don't settle for average and to give the edge that other agents haven't kept up with, we have recently changed contact management systems and done a complete rebuild of our website. You'll notice we have "hot" properties on the home page, plus a selection of our latest Listings. A feature never seen before is the "make an offer" button, which buyers can utilise to send us their intent to purchase a specific property.
2. Don't over appraise
Many sellers believe that the more agents they get in to appraise the property, the better chance they have of obtaining a higher sale price. What you will get is a variety of marketing programs and and promises, together with a lot of confusing messages, leaving you wondering whose program really is the best.
The best sales results are made by professionally trained and highly skilled agents who know how to get the job done for you.
3. Price right from day one!
We recently listed a home for $390,000 -$430,000, even though it had been appraised by other agents at $410,000. The house sold within weeks for $430,000.
The reasoning is simple, the price created the interest and the eventual buyers came in at the FULL ASKING PRICE ($430,000) because they feared missing out. This is not an isolated case, it happens frequently where the price creates the interest. Market forces (and a bit of skillful negotiating) takes care of the rest.
4. Online Appeal
The best looking home on the market doesn't have a chance with the poor photography seen in a huge portion of Internet listings, which are the first impression of your home for many buyers. With so many properties posted for sale in some areas, trying to make out details in dark, blurry photos when there are a lot of other listings to look at could have a very negative effect.
Also, evaluate your agents marketing with amount of buyers thru your door and not with "hits" on the internet. A lot of these hits are other agents, your neighbours checking your house out and potential sellers researching the market ahead of selling - as you most likely have also done...
5. Curbside Appeal
As the name suggests, curbside appeal literally begins with the curb! How clean and presentable is your curb? Does it need to have sand, dirt or pebbles swept clean? Does it need to have leaves, cigarette butts or other debris cleaned up?
Are there weeds or grass growing in the cracks and crevices of your curbs and sidewalks? Concrete curbs (sidewalks, driveways, etc) which are badly cracked or broken should be replaced. You'll be amazed at how other things in your yard start taking on a much more attractive look.
6. De-personalise your home - to a point!
When living in the home, how you decorate is up to you, but when the time comes to sell, maybe it's time to consider taking down those floral curtains, replacing them with modern blinds and putting away the old bone China cups and plates. They look great if that is your thing, but you would be amazed at how many buyers a house as a technique to remember the homes that they have viewed.
Half the battle is won if buyers give your home a positive tag. Putting the old family keep sakes, or overly personal photos away can make all the difference. After all, it's only temporary and you can pull them all out again in the next house you purchase.
Keep in mind what buyers are looking for, check out other homes for sale and online and call a professional agent in for some advice before going on the market.
If you're considering selling your property, or you just want some general market advice, feel free to either call me us on 9792 7400" or email us anytime.